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Buyer Personas: How to Understand The Patterns of Buyers So You Can Turn Opportunities Into Conversions
As a product manager, understanding your customer should always be the first step on the path to building the right product.
But, how do you accurately identify your customers' problems?

Also, how do you balance the needs of the consumer and the buyer in a two-sided marketplace?

Join us January 20 at 1PM ET as we welcome Mari Escalona-Juretic, Senior Product Manager at Groupon for a discussion on understanding buyer persona patterns to help shape your product.

In this discussion you'll learn:
-How to turn opportunities into conversions by applying persona pattern learnings to serve both customer sets —the buyer and the merchant
-How to utilize you buyers habits to create products people want to buy
-Ways to identify conversion opportunities that you can employ with both sides of your marketplace
-And more!

Jan 20, 2022 01:00 PM in Eastern Time (US and Canada)

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