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Mastering Your Competitive Landscape
Panel discussion:

Our panelists will bring their collective minds to a point and explore how Product Professionals can become masters of their competitive landscape. We will discuss:

How you can identify competitive and alternative offerings currently (or soon to be) in the market
Strategies to assess the strengths and weaknesses of your offerings based on the data you collect
Common pitfalls and misconceptions (and even ethical conundrums!) to avoid in this work
And how you can develop a reliable, creative strategy for winning against the competition.

Panelists:



Andrew Peterson, Founder of Clozd. Formerly a GM at Qualtrics, Andrew saw his own gap in the competitive landscape and founded Clozd, a provider of world-class services and technology for win-loss analysis, enabling B2B solution providers to improve their win rates, build better products, and strengthen their competitive advantage



Wes Bush, founder of ProductLed and bestselling author of "Product-Led Growth: How To Build a Product That Sells Itself.” Wes belives you need to put your users and their experience first…and ensure the products you build deliver on the value they promise. His philosophy on product-led growth asserts that you need to have a process in place that helps your users achieve “Aha!” moments with your product as soon as possible.



Luke Freiler is the CEO of CenterCode. Centercode is pioneering Customer Validation, which represents the process of evaluating the stability, satisfaction and adoption of a product before launch and throughout maturity by gaining actionable feedback and insights from product users in real environments through effective Alpha, Beta and Delta testing

Dec 1, 2020 01:00 PM in Eastern Time (US and Canada)

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